Social Media & Content Manager

Part-time with the potential to become Full-time

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Job Summary

We work with companies big and small to bring their brand to life online through digital and social media.  Our headquarters is located in the Gainesville, FL area.  

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What You’ll Do:

Our online presence is constantly evolving. We are looking for someone who is passionate about social media, writing and the creative process as a whole.

 

We’re looking for a Social Media & Content Manager to join our fun and collaborative team!  This person will plan and execute social media marketing for our clients.  We work with a wide range of brands.  The ideal candidate is a go-getter, a creative at heart and thrives off of helping brands grow!  The right candidate will have a keen eye for design to create professional graphics on an as-needed basis for our clients.  This person enjoys building internal and external programs and being part of a collaborative environment that thrives on diversity of thought and teamwork.  We believe in serving one another so this person must have a servant attitude. 

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The ideal candidate will be:

• Self-motivated

• Organized

• Self-disciplined

• Team Player

• Demonstrate expertise in the marketing space

• Responsive

• Professional

• Results-oriented, and

• Technologically savvy.

 

This assignment is a demanding but rewarding position, offering the right person the opportunity to build and manage the social media strategy to increase brand awareness, improve marketing efforts, and increase sales.

This position reports directly to CEO/Client Manager.

 

Responsibilities:

• Research and understand complex information

• Research industries and ability to see from the customers point of view

• Read and research relevant books, blogs, and articles, specifically in the social media & e-commerce industry

• Work in Later and Creator Studio to schedule posts in the future

• Develop, implement and manage social media strategies

• Identify social channels for program inclusion

• Manage and oversee social media strategy, content, design, and campaigns

• Perform Hashtag Research and Optimal Post times

• Engage with other accounts, hashtags, etc to maximize brand reach & engagement

• Ensure content aligns with the strategy and is engaging

• Create and deploy varying types and styles of content, written, images, videos, graphics, podcasts, etc.

• Ghost write from multiple voices

• Create IG Stories, Reels, IGTV, and Guides

• Create professional looking imagery in Canva, Adobe, etc

• Edit videos

• Take photos & edit

• Stay up to date with the latest social media best practices and technologies

• Engage via social media with industry professionals and influencers to strengthen the client programs

• Establish and maintain an editorial calendar to manage content and plan specific, timely campaigns

• Establish employee social media training, best practices, and engagement initiatives

• Monitor inbound engagement and provide timely responses

• Identify threats and opportunities in user-generated content surrounding the brands

• Utilize social media tools to manage content development, deployment, and KPI’s

• Monitor SEO, generation of inbound traffic, and engagement

• Establish, monitor, and report on social program SWOT and KPI’s, suggest and adjust programs as needed

• Attend client calls via Google Meets or Zoom, as needed

• Meet weekly in-person or via Zoom with the CEO/Client Manager

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Qualifications:

• Proven work experience as a Social media manager

• Proven experience building a social media strategy & successfully executing

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms

• Understanding of SEO and web traffic metrics

• Comfortable with audience and buyer persona research

• Solid understanding of social media KPIs

• Ability to analyze complex information and develop strategy for clients that you see are working in the industry

• Must have a creative mind and be able think outside of the box

• Experience with social and marketing tools and proficient with Google Analytics

• Experience with Creator Studio

• Deep knowledge of understanding social media platforms, audiences, and engagement profiles

• Strong collaboration, team, and independent working skills

• Ability to deliver creative content (text, image and video)

• Excellent copywriting and self-editing skills

• Excellent storyteller

• Ability to ghost write from multiple voices

• Proficient in Canva or Adobe

• Proficient at video editing

• Proficient with Slack

• Photography skills are a plus

• Excellent communication skills

• Must be detail-oriented

• Ability to put weekly or monthly reporting together

• Excellent organizational, prioritization, and time management skills

• Experience sourcing and managing content development and publishing

• Ability to identify and handle potential, negative, or crisis situations

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Education:

• Possess a degree in Communications, Marketing, relevant field, or experience.

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Experience:

• Social Media Management: 3 years (Required)

• Copywriting: 3 years (Required)

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Work Schedule:

• Flexible

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Work Location:

• Fully Remote.  Must have reliable internet.

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Application Process

Please email your resume and cover letter to apply@kmsmediasolutions.com

In your cover letter, please cite your specific interest in KMS Media Solutions, what you can bring to the company & clients in regard to Social Media & Content Management, how you will be successful in this role, and include information about your experience as it relates to the skills outlined above.

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Applications will be reviewed as they are submitted and please allow up to two weeks to receive a response.

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