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Marketing Coordinator

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Job Summary

We are seeking a highly motivated and creative Marketing Coordinator to join our team. The Marketing Coordinator will work closely with the agency's leadership team to develop and execute effective marketing strategies for our clients and our agency.

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This role will support our team members and will be critical to the success of our clients and our company.  This person enjoys building internal and external programs and being part of a collaborative environment that thrives on diversity of thought and teamwork.  If you are a go-getter and a marketer at heart, then we want to hear from you.   

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Key Responsibilities

• Collaborating with the Social Media Manager, internal teams, clients and partners on marketing strategy.

• Updating and/or trafficking social media accounts

• Creating marketing materials such as case studies, presentations, and proposals.

• Manage and update the company database and customer relationship management systems (CRM)  We use Monday.

• Setup tracking systems for marketing campaigns and online activities

• Providing administrative support to the team, as needed

• Helping identify marketing trends and key opportunities for innovation.

• Audience and buyer persona research

• Simplify and present complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.

• Performing competitor analyses

• Analyzing questionnaires and other forms of feedback.

• Assist with our company’s website content.

• Conduct market research to identify marketing opportunities and negotiate media coverage.

• Traffic all advertising efforts to appropriate channels/medias.

• Maintain schedules for marketing initiatives.

• Assisting with planning and arranging internal culture initiatives like team building activities and family nights.

• Attend client calls in person or via Google Meets or Zoom

• Taking meeting notes & creating and assigning action items in Monday

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Qualifications:​

• Strong communication and interpersonal skills

• Proficiency in social media platforms including Instagram, Twitter, Facebook, LinkedIn, and TikTok

• Experience creating and editing TikTok and/or Reels

• Proficiency in Canva

• Must be able to pull marketing data and tell a story from it

• Demonstrated experience collecting and interpreting data in Google Analytics and Facebook Business Manager

• Demonstrated experience with managing projects and meeting deadlines

• Wordpress experience a plus

• Video editing experience a plus

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Education:​

• Possess a degree in Communications, Marketing, relevant field, or experience.

• Current Marketing, PR, Advertising, or Communications student.

• 5+ years relevant experience without a degree

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Work Schedule:

• Flexible but must be during the hours of 8a-5p, Monday - Friday

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Work Location:

• Hybrid.  Work at the office Mondays and Wednesdays with the option of working remotely Tuesday, Thursday, and/or Friday.

• Office is located at San Felasco Tech City in Alachua, FL.

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